In 2024, influencer marketing is a booming $250 million powerhouse— and that’s where Feedstar comes in. Forged from a decade of success as DMARGE, a leading digital publisher, we’re experts at identifying what pops and what flops in video, written, image and audio content for brands on social media and beyond.
WHO ARE WE
Feedstar is a social media agency born in the ever-evolving world of digital publishing.
OVER A DECADE OF EXPERIENCE, AWARD-WINNING WORK AND CLIENT SUCCESS.
OUR DIFFERENCE
Audience first thinking. Creator-led. Faster delivery.
Drawing from our extensive experience as a digital publisher, we’ve perfected the skill of weaving products into stories, ensuring they are natural, authentic, and engaging. Reaching over 20 million people provides us with valuable insights into social media algorithm preferences.
At Feedstar, we champion fast-to-feed content because it’s what audiences want in 2024.
We’ve observed that traditional brand advertising typically struggles to capture attention on social media, which is why we emphasise creator-led content that truly connects with audiences and creates purchase intent.
CASE STUDY
We delivered a 2,800% increase in organic reach for Porsche Australia.
In 2024, Porsche launched its Drive Rental Program in Australia. We suggested a step away from ‘brand-led’ content, instead opting for creator-driven storytelling.
- 2,800% lift in organic reach (compared to control creative)
- 1,700% increase in organic shares (compared to control creative)
- 62% more efficient spending on paid media, thanks to organic shares delivering KPIs
TALENT
We're not a talent agency, we're talent curators.
Transparency of audience is one of social media’s biggest challenges in 2024. At Feedstar, we carefully choose the best talent from a wide selection of vetted Australian creators and influencers.
- Influencer & creator audience profiling – gender, location, interests
- Specialists in fitness, fashion, hospitality and more
- 3 talent tiers – macro, micro and nano (based on engaged audience)
- Prefered rates for our premium talent